5 Ways Professional Photos Will Grow Your Business

I'm sure it comes as no surprise that I, as a creative entrepreneur myself, have a soft spot for Small Business Love. But as a creative individual, I also realize that investing in outside professional services (even ones that are necessary for supporting your business) can be daunting.

But let me tell you, Professional Photos, are something you don't want to pass up. Photos tell your story for you! If...you work with the right photographer. And that would be someone who is creative and works WITH you to shape your vision for your photo session. You send out the vibe and let the photographer get to work capturing the amazing spark that makes people stop and pay attention.

1. Elevate Your Content

How many times have you been drawn in by an amazing website or insta feed? And on the flip side, how quickly do you lose interest in a product or service when the images presented to you on their social media outlets are less than stellar? Poor visuals are a huge turn off! Professional photos attract attention and up your credibility. Quality photos go a long way. They could quite literally make or break your business. Second only to good old fashioned word of mouth. Photos are everything.

2. Make a Good First Impression

I'm talking Headshots.

Everyone needs a good headshot for profile pics at the very least. But in all honesty you are going to need it on and off for numerous things if you work in Small Business.

Does your current headshot work with your branding message? Does it match the style of your business? Does it show the you from ten years ago or does it show the BEST YOU now? Would people recognize you if they met you in person based off your headshot?

I know it's tempting to just snap a selfie. However, a professional headshot can make you look AMAZING. Totally worth professional pics for this alone!

3. Ditch the Imposter Syndrome

A professional photographer, such as myself, is here to boost your confidence! I will make you LOOK GOOD. I will highlight all the positives. But even better, after talking with you I will get in there and photograph what makes you authentic and unique.

A Small Business / Entrepreneur Photo Session will be your Visual Roadmap. Every time you look at your gallery of images you will be reminded of how far you've come and all the little details that make you shine. I promise. Self-doubt will rear it's ugly head a lot less if you have photographic proof of your successful self!

4. Customers Want to Know You

While shooting your products, services, space, etc. is essential - and while you may not absolutely love stepping in front the camera - your customers want to know who you are! I am not going to shoot unflattering photos of you. Actually, quite the opposite. These are not going to be the snapshots from family events that you get tagged in, where you left wondering if you really look like that?! Nope. These are going to leave you wondering, wow!! I look like that?!! Yes!

Seriously though, your customers want to know who you are because they want to know what you stand for and if they can trust you. Images speak a thousand words. What do you want your photos to say about you?

5. Save Loads of Time

A Professional Photography session can give you high quality content for months. A slow drip of images to filter into your business - think web page, FB, blog, Insta, and wherever else you share content. And the images will all FLOW together seamlessly - creating a message that attracts your ideal audience - without you having to re-create the wheel every time you post.

A One hour photo session and you've suddenly made your life a whole lot easier. So don't think of the time it takes to get the photos done, think about how much time it's going to save you when you have images to use for everything going forward!

Let me know if you'd like to chat about your small business needs. I am happy to plan the perfect custom session for you!

xxoo

Jessica